Group buying power is of particular importance for the restaurant industry, which is comprised largely of small businesses. According to National Restaurant Association research, 93 percent of restaurants are small businesses with fewer than 50 employees. In addition, eventSocial — an online social media tool — allows exhibitors and attendees to log into their social networks and e-mail accounts, identify fellow registrants already in their networks, connect with them, and post Show-related updates to Facebook, LinkedIn and Twitter.
NRA Show attendees also have the opportunity to interact with companies like Facebook, Google, Groupon, LivingSocial, Social Grub, TravelZoo, Where and Yelp on the exhibit floor to explore how their services can help restaurants create more online buzz, grow business and build customer loyalty.
In addition, a series of social media-focused education sessions highlight best-in-class strategies and implementation, featuring both social media companies and restaurant operators. Attendees will learn about group buying, integrating social media and geo-social applications with POS systems, using social media channels in human resources, and more.
The annual National Restaurant Association Restaurant, Hotel-Motel Show is the largest and most comprehensive global gathering of restaurant, foodservice and lodging professionals. For more information, visit the Show website at www. Bizy enables sellers of a wide array of business products and services to offer discounted deals online to large numbers of aggregated business buyers.
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