Why responsive website design




















This can drive visitors away and make them choose competitors with hassle-free and user-friendly websites. Responsive design instantly makes your website mobile-friendly.

This means that only the content of the mobile version of the website will be crawled by Google and visible in organic search results. Since responsive websites answer the requirements for the update, no changes are necessary and no shifts in performance should occur. To make your website responsive, you have to add some additional code to your existing site.

It provides instructions and performance parameters to trigger the changes, and make your layouts fluid. This way the same version of the website is served to users on different devices, only the content is transformed and rearranged for better viewability. This means that you should set up the original layouts to look good on a small screen and once you are finished with the design, you should add the meta viewport tag, CSS media queries, and breakpoints, to scale it up when viewed on a big screen device.

WordPress users should be on the safe side, since there is a good chance that your theme is a responsive one.

If you find out your theme is not responsive, you should consider changing it to a more up-to-date one. This will improve the overall user experience on your website and can also help you to improve your ranking in organic search engine results. Benefits of Responsive Design Responsive design provides a better mobile experience for users and improves the general UX on pages. If your site is not responsive you might drive away the 4.

This way you will lose revenue and stay behind the competition. Not only this but a responsive design is basically becoming one of the requirements for a top ranking in SERPs.

A responsive design has the power to improve your user experience regardless of whether your website visitors are using a desktop, a smartphone, or a tablet. Also, as mentioned, if optimized properly , responsive websites load much faster than a standard mobile version.

According to an analysis by Google based on multiple page-loading studies, delays can significantly impact the satisfaction of users and can make them leave and never return. The results apply both for familiar and unfamiliar pages. This means that a slow website can cost you not only new customers but existing ones as well. For example, the HP Touchsmart tm2t is a basic touchscreen laptop with traditional keyboard and mouse that can transform into a tablet. Touchscreens obviously come with different design guidelines than purely cursor-based interaction, and the two have different capabilities as well.

Touchscreens have no capability to display CSS hovers because there is no cursor; once the user touches the screen, they click. Many of the design suggestions in it are best for touchscreens, but they would not necessarily impair cursor-based usability either. For example, sub-navigation on the right side of the page would be more user-friendly for touchscreen users, because most people are right-handed; they would therefore not bump or brush the navigation accidentally when holding the device in their left hand.

This would make no difference to cursor users, so we might as well follow the touchscreen design guideline in this instance. Many more guidelines of this kind can be drawn from touchscreen-based usability. Below we have a few examples of responsive Web design in practice today. For many of these websites, there is more variation in structure and style than is shown in the pairs of screenshots provided.

Many have several solutions for a variety of browsers, and some even adjust elements dynamically in size without the need for specific browser dimensions. Visit each of these, and adjust your browser size or change devices to see them in action.

Art Equals Work is a simple yet great example of responsive Web design. The first screenshot below is the view from a standard computer screen dimension. The website is flexible with browser widths by traditional standars, but once the browser gets too narrow or is otherwise switched to a device with a smaller screen, then the layout switches to a more readable and user-friendly format.

The sidebar disappears, navigation goes to the top, and text is enlarged for easy and simple vertical reading. With Think Vitamin, we see a similar approach. When on a smaller screen or browser, the sidebar and top bar are removed, the navigation simplifies and moves directly above the content, as does the logo.

The logo keeps its general look yet is modified for a more vertical orientation, with the tagline below the main icon. The white space around the content on larger screens is also more spacious and interesting, whereas it is simplified for practical purposes on smaller screens. When viewed on narrower screens, the featured issue on the right is cut out, and the content below is shortened and rearranged in layout, leaving only the essential information. The Hicksdesign website has three columns when viewed on a conventional computer screen with a maximized browser.

When minimized in width, the design takes on a new layout: the third column to the right is rearranged above the second, and the logo moves next to the introductory text. Thus, no content needs to be removed for the smaller size. For even narrower screens and browser widths, the side content is removed completely and a simplified version is moved up top.

Finally, the font size changes with the screen and browser width; as the browser gets narrower, the font size throughout gets smaller and remains proportional. Here is a great example of a flexible image. On smaller screens and minimized browsers, the navigation simplifies and the columns of navigation at the top fall off. The website for Garret Keizer is fully flexible in wider browsers and on larger screens: the photo, logo and other images resize proportionally, as do the headings and block areas for text.

At a few points, some pieces of text change in font size and get smaller as the screen or browser gets narrower. After a certain break point, the layout transforms into what we see in the second screenshot below, with a simple logo, introductory text and a simple vertical structure for the remaining content.

When the browser is minimized or the user is on a smaller device, the columns first collapse into two and then into one. On the CSS Tricks website, like many other collapsible Web designs, the sidebars with excess content are the first to fall off when the screen or browser gets too narrow.

On this particular website, the middle column or first sidebar to the left was the first to disappear; and the sidebar with the ads and website extras did the same when the browser got even narrower.

Eventually, the design leaves the posts, uses less white space around the navigation and logo and moves the search bar to below the navigation. The remaining layout and design is as flexible as can be because of its simplicity. As one can see, the main navigation here is the simple layout of t-shirt designs, spanning both vertically and horizontally across the screen. As the browser or screen gets smaller, the columns collapse and move below.

This happens at each break point when the layout is stressed, but in between the break points, the images just change proportionally in size. Ten by Twenty is another design that does not resort to changing layout structure at all after certain break points, but rather simplifies responsive Web design by making everything fully flexible and automatically resizing, no matter what the screen or browser width.

After a while, the design does stress a bit and could benefit from some rearrangement of content. But overall, the image resizing and flexible content spaces allow for a fairly simple solution that accommodates a wide range of screen sizes.

On wide screens and browsers, all of the content on this simply designed website is well organized into columns, sidebar and simple navigation up top. On smaller screens, the sidebar is the first to drop off, and its content is moved below the book previews and essential information.

Being limited in space, this design preserves its important hierarchy. Content on the right is moved below content that would appear on the left on a wider screen. Eventually, when the horizontal space is fully limited, the navigation is simplified and stacked vertically, and some repeated or inessential elements are removed.

This design features a complex layout that looks inspired by a print style. When viewed on a standard wide computer screen, more portfolio pieces are featured and spanned horizontally across the page. As one moves down the page, more graphics and imagery span the space. On a smaller screen, the portfolio piece is cut down to one, and then eventually left out altogether for very small screens and narrow browsers.

Hello World Resize the browser window to see how the text size scales. Left Menu. CSS Demo Resize the page to see the responsiveness! London London is the capital city of England.

Paris Paris is the capital of France. Tokyo Tokyo is the capital of Japan. Report Error. Your message has been sent to W3Schools. W3Schools is optimized for learning and training. People visiting a website from a smartphone expect to be able to click a phone number and have their phone give them the option of auto-dialing that number. A site that is responsive takes all of this into account and automatically adjust to provide visitors with the best possible user experience regardless of the device being used to access the site.

In , the marketing world blew up with what would become known as Mobilegeddon. On April 21, Google announced that mobile-friendliness was now a ranking symbol, meaning mobile-friendly, responsive websites appeared higher in the search results. There have been a few updates since then, each one including mobile-friendliness as a key rankings indicator. Do you need a responsive website?

What does optimized for mobile mean? Ranking penalties for slow-loading mobile sites Planning a website redesign? Guide to mobile-friendly websites.



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