Who invented alka seltzer fizz

Both medications were ancient, but their combination was novel. Since his laboratories specialized in home-medicine-chest remedies, he decided to test the formula. He asked his chief chemist, Maurice Treneer, to devise an attractive new tablet.

Beardsley took a supply of the experimental tablets with him on a Mediterranean cruise. His wife reported that they cured her headaches. Beardsley himself found they soothed the ravages of excessive shipboard dining and drinking. And fellow passengers who tried the tablets claimed they cured seasickness. Some of the newer products are now neither effervescent nor aspirin-based.

This is because the years spent building the brand through advertising are still yielding benefits; many Americans still remember catch phrases from its ads such as "I can't believe I ate the whole thing!

On March 28, , Alka-Seltzer celebrated its 75th anniversary with a world record setting buffet at the Las Vegas Hilton. Over dishes were featured at the buffet. In late , Griffin appeared in another re-introduced Alka-Seltzer ad, the "Try it, you'll like it!

The aspirin acetylsalicylic acid is not an active ingredient in the effervescent action of Alka-Seltzer, but the baking soda sodium bicarbonate and citric acid are active. Template:WikiDoc Sources. File:Alka Seltzer in water.

It was the first time that two tablets were advertised instead of one and it dramatically increased sales and brand awareness for the agency. The next time you have a bit of indigestion and want to feel better, take a moment to examine the plop plop, fizz fizz that Alka Seltzer will bring to your stomach. Not only will you likely experience the relief you want, but will also encourage you to take two tablets instead of just one. Strong proponent of individual liberty and free speech.

My goal is to present information that expands our awareness of crucial issues and exposes the manufactured illusion of freedom that we are sold in America. Question everything because nothing is what it seems. Sign in. Log into your account. Password recovery. Recover your password. Forgot your password? Get help. Vision Launch Media. David Martin.