Land registry map showing Shirley Avenue and surrounding areas. Land registry map showing Letitia Street, Sunnidale Road and surrounding areas. Residence at Duckworth Street, once home to Orval Jackson. Looking West on Rose Stree fron St. Vincent Street. Heather Jackson is pictured with staff third from left. Looking at an entrance to the Georgian Mall South of Sears. The Georgian Mall water tower with original insignia can be seen in the background. A youngster takes a ride on the tire swing at Sunnidale Park.
Meadowlark Road is seen on the far left. Aerial view of the intersection at Bayfield Street and Cundles Road. While both of the primary groups of customers are from Barrie itself, it is attracting secondary customers from surrounding communities, such as Collingwood, Orillia and Alliston.
To meet the needs of the younger families shopping at the mall, the guest services program was moved from a kiosk on the floor and placed in a store near an entrance.
In addition to stroller and wheelchair rentals, guest services now offers parcel checking and gift wrapping.
Renovated washroom facilities now feature change areas for young children. For the more mature families, the broader range of stores is expected to be the bigger draw. It is hoped that some customers who have been heading further south to shop now may be stopping in Barrie. Because that city is the gateway to cottage country north of Toronto, the design chosen for the mall was "much more homey," said Bess Pappas of Pappas Design Studio Inc. The design concentrates on creating a bright and airy environment with plenty of natural light.
The colour scheme is geared to the natural setting it is trying to emulate. Pappas said. One court features a large fireplace with cottage-like seating around it. Another features a custom-made wrought iron chandelier. While there are a variety of seating areas throughout the mall, they were set up keeping in mind one of Cadillac Fairview's goals, which was to keep the mall as uncluttered as possible.
Pappas said, "and they are strategically placed. One concern was the possibility of a perceived barrier between the new and the old part of the mall, Ms. Bullis said, but the experience since it has opened in late August has been that customers move freely between both sections without really taking note of the changes.
Winter said it is important for a mall, such as Georgian, to continue to move forward to keep itself ahead of the pack. Barrie may not be as affluent as a market such as Aurora, to the south, but it is still an area where there is a lot of money to be spent, he said.
By expanding and renovating, Georgian Mall has differentiated itself from the growing number of lower-cost retailers and the major power centre in the city. Bullis said the response to the expanded mall has been positive. Some customers have even compared it positively to large Toronto malls, she said.
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