Real World Uses Top Events: Use the Top Event report to drill into specific event categories and answer questions like 1 Which products are most often added to cart, 2 Which videos are watched the most, 3 Which brochures are download the most often, etc. Event Pages: Use the event pages report to determine which pages are doing the best job of triggering events.
Maybe your menu is only prominient on one page therefore users only download it from that page? Maybe you should make it available on every page? Critical Thinking Turning events into goals: In some cases, you may want to track and event such as abrochure download but also track it as a goal assigning a formal value to it.
This is very common. A: Because your developer has no set up event tracking. We cover implementing event tracking in later courses but you can send your developer this documentation in the meantime. Learn Digital Advertising. Leave A Comment Cancel reply Comment. An event is made up of the following components: Event Category : The object that user interacted with on the page. Video Event Action : The type of interaction with the object.
Play Event Labels : Labels are useful for categorizing events. Plan Structure of Event Tracking Report in advance During Event Tracking, implementation phase factor the different stakeholders involved and structure the reports accordingly. Event session restrictions First, ten event hits sent to Google Analytics are tracked immediately post which tracking is limited to one hit per second.
Keep reading to learn about two tools that complement Google Analytics to give you a clearer picture of user behavior. By now, you know how to set up 'events' as actions users take on your website and find event reports in GA. Are the user experience UX and customer journey the same across devices, or do users behave differently on web vs mobile? Are they triggering more events on one or the other? To view events in context and understand any confusion or blockers users experience, you need behavior analytics software.
Heatmaps let you see how users experience your site and reveal which parts of each web page are popular or unpopular —hot or cold. How users move their mouse: find out what elements draw their attention and where their eyes naturally go.
Where users click: identify non-clickable elements that distract users from interactive parts of the page. After installing heatmaps to your website, select a few pages to analyze from your GA events reports.
Pages with low conversion rates are good candidates. Analyze and combine heatmaps data with events data from Google Analytics to find optimization opportunities like:. Session recordings are reconstructions of real actions individual users take on your website.
Recordings show you how users experience your site from page to page, including what they click on or ignore, and issues or website bugs they encounter. Session recordings for high-performing product pages will show you the path users take before they convert, so you can find out what works.
Recordings for poorly-performing product pages can help you uncover any UX mistakes and blockers like broken links or elements and a confusing design , which could be indicated by rage clicks or u-turns. Once you identify what does and doesn't work, you can make data-based decisions to prioritize changes and optimizations and improve UX.
Then combine session recordings data with heatmaps and events data to dig into individual sessions. Google Optimize is a free website experiment platform that integrates with Hotjar. To make the most of Google Optimize with Hotjar , filter your Hotjar Session Recordings by Optimize experiment ID , and watch recordings of test variations to understand what makes one page more or less successful than another.
We recommend using event labels because they'll help you differentiate between elements of the same category and action. The following command sends an event to Google Analytics indicating that the fall campaign promotional video was played:. Note that as with all send commands, the fields passed in the convenience parameters may also be specified in the fieldsObject. The above command could be rewritten as:. When a user clicks a link that points to another page on your site, that page typically sends a pageview hit as the user arrives.
Because there's a series of pageviews, Google Analytics can figure out on the back end where the user navigated to and from. But if a user clicks a link or submits a form to an external domain, that action is not captured unless you specifically tell Google Analytics what happened.
Outbound link and form event measurement can be accomplished by sending events and specifying the destination URL in one of the event fields. The following event handler function can be used to send outbound link click events to Google Analytics:.
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